How to Apply Home Staging for Real Estate Sales

PinterestNeutrality and Impersonality

The first thing a property owner must know is that once the real estate listing goes live, personal tastes and belongings of residents should disappear.

Paintings, furniture, wall colors, and other elements reflect the spirit of those who live in the property rather than those who will buy it. This creates an emotional attachment with residents who are not interested in selling at that moment.

Focus on First Impressions

A buyer should be interested from the first contact with the property. Usually, this happens through online listings and photos.

Don't even think about uploading an ad with poor-quality photos, unflattering angles, or worse yet—real clutter.

Home staging begins long before a buyer visits. It should be planned during the listing stage.

Light and Neutral Colors

Architects and designers often recommend using light and neutral colors on real estate walls.

There are at least two good reasons for this: light and neutral colors such as gray, white, and whites shades are liked by most people and convey a sense of timelessness and modernity.

Another reason for using these colors is that they help perceive space, visually expanding it and promoting natural lighting.

LightingPinterest

Lighting should always be evaluated, whether natural or artificial. To enhance the natural lighting of a property, invest in light and sheer curtains and keep windows open during visits and photography for advertising.

Artificial lighting, on the other hand, should be strategically placed through ceiling or floor lamps so that buyers can see spaces in a cozier, functional, and comfortable way.

Cleanliness and Organization

Never allow a property viewing if cleanliness and organization standards are lacking.

The worst impression you can leave on a buyer is dirt and clutter. Besides making the property look less than it should, messiness and dirt signal lack of care and attention to home maintenance.

If what's visible is like that, imagine what isn't—such as electrical installations or the roof. This perception is extremely negative.

Therefore, start by ensuring thorough cleaning and organization.

Repairs and Renovations

During the cleaning process, also take the opportunity to check if minor repairs or renovations are needed.

Many resist this because they feel it's unnecessary to 'fix up' a property that is about to be sold.

But this is a big mistake. Dripping faucets, peeling walls, or loose floors can deter potential buyers and reduce the property's value.

Refresh Your Property’s Appearance

Don’t panic! You don't need to renovate the entire house, but it's worth replacing certain items that may convey a feeling of an old and poorly maintained property.