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Live Here and Now: Why Buying a Fully Finished Apartment from a Developer Is a Smart Choice
We explain why developer-furnished apartments have become so popular in recent years and what their main advantages are
The world is speeding up, and its new motto is "live here and now." People increasingly want to move into a ready-made interior and not spend time on renovations. Developers are not standing aside from these trends and offer more than just a white-box pre-renovation finish — they provide fully furnished apartments with kitchens, furniture, textiles, and even decorative items.
We decided to find out why it's advantageous to buy apartments with a turnkey finish and whether there are any hidden drawbacks to this solution.
What Are the Advantages of Buying an Apartment with a Finished Remodel?
Time Savings
Time is one of the resources that always runs short. Imagine how many months you would spend on renovating an apartment purchased at the concrete box stage. At least half a year, or even longer. A ready-made renovation helps save invaluable days that can be spent on vacation, spending time with loved ones, and pleasant domestic chores. From the day of purchase to moving in — just a couple of days. You'll have more time to pack your belongings.
Clean and Safe Courtyard
When you move into the apartment, you'll find a well-maintained and safe courtyard area without garbage piles or construction dust, with walkways and sidewalks instead of planks.
Designer Finish
A ready-made finish is not a boring standard interior but a stylish designer project with high-quality materials, an interesting color palette, and built-in appliances. Basic lighting is designed so that you can later enhance it with accent lights and add individuality. This is definitely not a temporary interior but one for comfortable living.

Residential Complex "Kvartaly 21/19," Developer-Furnished
What About the Cost of the Renovation?
The cost of the renovation is already included in the mortgage agreement — you won't need to find additional funds for furnishing. Besides, buying an apartment with a finished renovation can save money on its own.
Developers get more discounts.
Due to the volume of materials and furniture they purchase, developers receive discounts — meaning that the renovation will cost less than if you were to do it yourself.
The developer covers the cost of the design project.
The layout, furniture placement, and finishing have already been planned by a designer. The apartment comes with basic finishing that you only need to enhance with furniture and decor according to your taste.
No so-called living expenses.
An advantage of a ready-made apartment is saving on rent while waiting for the renovation to be completed, which can take half a year or even a full year. Additionally, you save time and nerves dealing with workers and making trips to stores.

Residential Complex "Kvartaly 21/19," Developer-Furnished
An apartment with a turnkey finish is your choice if:
you have small children. You won't need to figure out who to leave them with during trips to the construction site or building supply stores. Renovation work in the house is minimized: neighbors are unlikely to drill and bang when you just put the child to sleep.
you want to move in right after receiving documents. You won't need to rent temporary housing during the renovation and deal with dirt and construction dust in the entrance and apartment. You can move in immediately and enjoy a fresh interior, clean courtyard, and quiet surroundings.
you don't like renovations. You'll skip the most unpleasant part of the dirty renovation, and all the hassle will fall on others' shoulders, leaving you only to choose furniture and move into a ready-made "nest".
you value comfort. The developer has invited professional designers to create an ergonomic and convenient interior where everything is thought out to the smallest detail.

Residential Complex "Kvartaly 21/19," Developer-Furnished
Are There Any Examples?
Of course! We like the residential complex "Kvartaly 21/19," where a whole building with business-class designer finishing from the developer has been delivered, including kitchens of the "Maria" brand and Electrolux built-in appliances — fully ready for living.
"Kvartaly 21/19"
is not just a residential complex but an entire well-planned area next to the metro station, with its own parks, children's and sports playgrounds, parking zones, and unusual art installations.

A walking boulevard with benches and play islands runs along the entire complex.
The entrances pleasantly surprise with comfort and original design solutions.
What Else Makes This Residential Complex Interesting
1) Each apartment has two individual design projects. The developer selected the best designers — ordering a project from them is not within everyone's budget.
2) The finishing is done at a business-class level. With high-quality finishing materials, thought-out layouts, basic lighting, premium appliances, and stylish kitchen furniture.
3) Buying an apartment with a renovation is more cost-effective than buying a concrete apartment and doing the renovation yourself. For example, the renovation of a two-bedroom 65 m² apartment with turnkey finishing in "Kvartaly 21/19" costs the developer 2.4 million rubles. Considering the quality materials and reliable appliances, it's problematic to stay within such a budget independently!

Residential Complex "Kvartaly 21/19," Developer-Furnished
What Do Apartments with a Finished Finish Look Like
Kitchens are equipped with all necessary Electrolux built-in appliances.
Heating radiators are built into the floor — pipes don't spoil the interior's appearance.
Thought-out niches for household appliances and cleaning supplies are provided.
And in the bathrooms, there is a large window — isn't that a dream?
What Do Interior Designers Say About Turnkey Apartments?
Ella Korneva and Anna Babilashvili
EXPERTS
Interior designers, founders of Atelier Korbaza Studio
Renovation by a developer is not only beige and gray tones.
Today, developers think not only about how to sell apartments but also about the comfort of future residents. Therefore, in apartments with a finished renovation, the layout and functionality of rooms are carefully planned. In essence, turnkey finishing is an opportunity for developers to stand out from competitors.

Residential Complex "Kvartaly 21/19," Developer-Furnished
Natalia Mukasyan
Expert
Interior Designer
All the pros: brands sell large volumes, developers get a high level of apartment finishing, and buyers get a beautiful and comfortable living space without overpaying.
It's great that developers collaborate with brands that have already earned respect among buyers: manufacturers of quality doors, windows, appliances, and finishing materials — to purchase large volumes at special prices and outfit the apartments.
Perhaps we will come to a point where developers make doors and floor coverings under their own brand and use them on their projects. And this will be a truly unique product.

Residential Complex "Kvartaly 21/19," Developer-Furnished
Summing Up
Apartment units with finishing and furnishing from the developer are more convenient, faster, and cheaper. Of course, there will always be a group of people who chase after imaginary savings or want to do everything themselves, from planning to decor.
But as we see, developers work with both audiences, openly displaying the cost of finishing on their projects and showing buyers how much they save when buying an apartment with a developer's finish. They also create unique design projects for interiors and leave buyers the opportunity to change the atmosphere with lighting solutions, furniture, and decor.
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