LAU Showroom by Raimer Büro: Silence as a Design Statement

In the heart of the city, LAU is the flagship showroom of a furniture brand redefining the concept of exhibition space. Designed by Raimer Büro, this architectural masterpiece doesn't aim for effect but invites contemplation. It's a whisper-space that speaks only when you're ready to listen.

Minimalism with Meaning

Differing from traditional approaches to exhibition halls, LAU rejects commercial intent. It transcends functionality and becomes a state of being. The architectural composition is based on a strict central axis, creating symmetry and calm. This is the place designers call 'a stage of silence'. There are no distractions—only rhythm, logic, and honesty in materials.

As lead architect Raimer K.O. states, 'Tactility is not comfort but connection.' And this principle permeates every detail.

Depth Palette: Orange and Black

The expressiveness of the design is rooted in two strong tones: orange and black. This isn't just a decorative choice but a philosophical act. Orange symbolizes warmth and energy, black—depth and resonance. Together they create a poetic balance: calm and impulse, breath and heartbeat.

This dialectic recalls the simplicity and depth of Hemingway's novel 'The Old Man and the Sea', which served as inspiration for the project.

Dialogue Through Design

The space emerged from months of collaborative work between the architectural team and the brand, a dialogue between human intuition and material resistance. Each surface was tested, rejected or refined through conversation rather than trend.

Designers opted out of superficial decoration. Instead, they aimed to create a vibrant space that responds to light, time and presence.

Monoumental Center: Island and Bar

At the heart of LAU lies a sculptural monolith made from natural stone — a meeting point, workspace and installation. Beside it stands a square bar made from ash wood. These elements are not decorative—they're structural and symbolic: a manifesto in mass.

Open shelves on the sides add visual rhythm, dividing walls and adding architectural depth. These elements reveal nothing—they emphasize everyday actions, transforming them into design gestures.

Tactility as Philosophy

Materials are chosen not by trend or tone, but by character. Cotton, stone, wood and steel create a rich palette of surfaces inviting touch and awareness. Here tactility doesn't aim to comfort—it seeks connection.

The surfaces of the showroom were designed to foster emotional and physical presence, making the tactile experience an essential part of its architectural language.

Light as Co-Author

Lighting in LAU is not just a necessity but an emotional partner. Soft ambient lighting shapes the interior, lending it cinematic intimacy. The relaxation area covered in stainless steel reflects and scatters light like the sun on water.

At the end of the corridor rises a sculptural metal chair, gleaming under soft lighting reminiscent of sunlight on a rocky shore. Next to it, a black leather sofa chair subtly nods to the Mesa van der Rohe—a respectful tribute to contemporary artistry.

The Quiet Manifesto

LAU is more than just an exhibition hall. It's a carefully crafted spatial manifesto, a place where materials breathe, light composes and silence becomes presence. It's a room that doesn't demand attention but rewards those who give it.

By removing the unnecessary, Raimer Büro created a space that resonates on another frequency—without words. Here, form becomes the vessel for silence and silence becomes the highest luxury.