KVK City Concept Store by ATMOSPHERE Architects in Chengdu, China

Project: KVK City Concept Store
Architects: ATMOSPHERE Architects
Location: Chengdu, China
Area: 1,937 sq ft
Year: 2021
Photos by: Chuan He (Here Space)

KVK City Concept Store by ATMOSPHERE Architects

1. Anticipation

The black wall was the boundary.

They were divided into different groups.

Cut and joined together.

Row after row, breaking a single limitation.

The entire curved glass structure sat at the bottom, with a dark green to black color palette changing gradually. A strange device created using key inspirational symbols resembled spider tentacles and stood between the window, blurring the boundary between art and retail.

"Spider order" was used as a guide, about to arrive.

2. Restructuring

Two mirrors stretched and continued infinitely.

Self-formation.

Modern civilization has created countless elements for the modern person, and design is no exception here.

The concept of "Modularity" was used to realize context penetration, completing the change and restructuring of spatial content.

As the core brand concept, the redefined philosophy of art must be dissected and conveyed through design language. Scene transformation should align with the imagination of a future safari: space consists of modules that can be easily recombined with high flexibility and adaptability.

The central display table consists of an array of matrix modules that can be flexibly moved and connected, enhanced with various curved cabins.

In KVK's product concept, many elements reflect "conflict", "awakening of consciousness", "aggression", and "sharpness". Therefore, materials and colors with different light, depth, and texture were chosen in the space design to express the ideology and beauty of "collision" at the brand's center through mirror expansion.

This was a combination of product flow and natural material, attracting attention and shining brightly.

3. A New Chapter

Black and white, extremely simple and clean.

A pure black interior wall stands on both sides, while 3×3 groups of freely stretching illuminated modules form a group that combines product display and lighting functions through stretching and pulling with backlighting. When the "boxes" are pulled out, light turns on immediately. Beyond display functions, interest is amplified by the massive arrangement, offering various cabins for the main space.

This was not only a carrier but also an expression.

A free group, thousands of people and thousands of faces.

Several modules are placed one after another from top to bottom, surrounded by double arcs to realize a matrix space.

"Recreation" here is continuous expression.

Due to the recreation of the future.

-Project description and images provided by ZZ Media