GAGGENAU and NEXT125 Store Experience in Chengdu, China

Project: GAGGENAU and NEXT125 Store Experience
Architects: HDC Design
Location: 99 Duhai Street, Wuhou District, Chengdu, China
Area: 2,938 sq ft
Year: 2021
Photography: Chuan He

GAGGENAU and NEXT125 Store Experience by HDC Design

After centuries of evolution, the kitchen has become both the literal and metaphorical heart of the home and family.

GAGGENAU is a manufacturer of cutting-edge kitchen appliances. SCHULLER NEXT125 is associated with premium customized kitchen cabinets. These two German brands are featured in the Moutt showroom. Each element demonstrates texture at the highest level, using the most exquisite craftsmanship techniques and achieving recognition and a pursuit of beauty that reveals the quality of premium household appliances.

As a showroom for residential homes, we have always believed that GAGGENAU not only delivers products with innovative design and exceptional quality but also offers a subtle understanding through everyday use, fully aligned with Asian culinary traditions. Therefore, the key point in spatial design should not follow a rigid artisanal style but integrate into life with more human-centered care.

The showroom will provide a free presence in an elegant white space with a large white domed ceiling and a natural private garden.

Even some Michelin-starred chefs are devoted fans of GAGGENAU. Customization brings happiness to people. The display under white light allows kitchen fantasies to tailor their own professional kitchen space according to the size of the kitchen and various dimensions of each corner.

The idea of cooking with nature and seasonal ingredients is gradually gaining momentum, and the essence of GAGGENAU kitchen appliances and SCHULLER NEXT125 kitchen cabinets is perceived more realistically.

The transformation process from the showroom experience to real commercial perception takes place through a human-centered approach. Hence, the value of exhibits is fully reflected in the demonstration and sensory experience, allowing clients to personally perceive, test products, establish connections, and ultimately integrate comfort, art, and taste into daily life, making every detail of life a visible pleasure.

-Project description and images provided by ZZ Media