PRETTY NEW by ME Arquitetura in Brazil, Brazil

Project: PRETTY NEW
Architects: ME Arquitetura
Location: Brazil, Brasilia
Area: 3,767 sq ft
Photography: Madu Jardim

PRETTY NEW by ME Arquitetura

We believe that a store's physical space should be an extension of the brand identity and philosophy. That is how we approached designing PRETTY NEW — a luxury online store implementing a sustainable approach.
The new office is both functional and consumer-oriented. We divided the space: the team's functional area is on one side, while display zones, fitting rooms and a café are on the other.

The CEO's office connects these zones using wavy glass, providing integration without compromising confidentiality. The first impression upon entering reinforces the brand's positioning as an online store: neon signage, exposed pre-tensioned slab and a tablet kiosk for website access.

Pink is youthful and cheerful, harmonizing well with the industrial character of metal structures and exposed concrete. We added oil green to the brand's visual identity palette to mark its new era.
The luxury resale store has always positioned itself as innovative, and we developed a special material for countertops to reflect this. A white concrete base with large aggregates and fragments of handpicked granite and marble from our palette. Rapid store growth required 350 sq meters, so we decided to reuse and repurpose existing furniture and kitchen units using black metal hardware and pine reflecting the company's sustainable values. We also reviewed internal product flow, organizing the floor plan accordingly.

There is an entrance-exit zone, sanitation area, photo studio, inventory space and a team office with a private half-panel and kitchen. The café creates a community meeting point, attracting more customers.

Fitting rooms have arched doors, emphasizing the curved theme present throughout the project. They provide sufficient space for individual item selection. Impressive and original elements, in a moderate but strong color scheme, merge into physical space that extends the brand.

-Project description and images provided by ME Arquitetura

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