Instead of Paint and Wallpaper: 8 New Wall Coverings

Of course, you can stick to traditional choices for wall finishing like wallpaper or paint. However, wallpaper is not the most eco-friendly option for decoration, and regular paint is not always an original solution. Especially since there are now many interesting and, what's important, practical options. What kind of options were revealed by Loggia expert.

Dmitry Dukhnovskiy Expert Technologist Loggia Decor

Textured Coverings

The most popular type of decorative plaster today, allows creating various effects: marble, cement, metal. It can also be used to decorate vintage interiors — for example, there are coverings that imitate aged surfaces like rust or marble with wear.

Textured coverings suit any interior style, even minimalist Scandinavian. For example, the Volare material is a fine-dispersed lime that looks like smooth paint from a distance but has its own texture and soft touch surface. Very durable and perfectly fits into any interior.

Cost: from 615 rubles per square meter.

Examples of effects: Infinito, Mascara Bronzo, Kymera, Infinito+Dorotea

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Fabric imitation

Coatings that look like denim fabric, velvet or silk, containing fibrous fibers in their composition. In fact, they are natural silk: it is pliable and can even hold micro-cracks during house settling, making it ideal for new buildings.

Interesting texture of the large-grained silk with fibrous fibers Montenapoleone — it is quite matte but depending on lighting and application can give any pattern.

And very recently, an innovative coating appeared — floor silk with soft-touch effect compatible with underfloor heating.

Cost: from 602 rubles per square meter.

Examples of effects: Vanesia, Luce Di Stelle, Effetto Platinum Argento, Effetto Jeans, Moquette, Seta D'Autore, Oro Puro Lucido, Montenapoleone

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Plasma 3D

This is an innovative polymer coating that can be applied to any surface, including furniture and floors, over old laminate or tiles. It allows creating various effects — imitating marble, wood, and even snake skin. Additionally, Plasma 3D is water-based polymer, so it can be used together with underfloor heating.

Recently Loggia improved this coating: BiPlasma 3D — a two-component material that is applied very quickly and allows changing floors in just one day, for example.

Cost: from 1770 rubles per square meter.

Examples of effects: Cut Granite, Natural Wood, Snake Skin, Crackle

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Sands

This group of materials is called 'sands' because they contain natural quartz sand or synthetic glass fibers in various granulations, and the base is pearl-like or deep matte composition. The choice of these materials is also very diverse: with sandstorm wind effect, ocean waves, clouds with 3D illusion.

It is important that the service life of 'sand' plaster exceeds ten years. The texture and brightness of colors remain in their original state. It is a good solution for high-traffic zones, such as hallways.

Cost: from 462 rubles per square meter.

Examples of effects: Dorotea, Sharki Gold, Oceania, Sharki Satin

Venetian Plaster

The oldest type of plaster in the literal sense. Who first invented Venetian plaster and when it happened is unknown, but during the Renaissance Italian masters already knew how to decorate walls like marble.

It is amazing that the decorative coating imitating marble comes from a country where there were never problems with this finishing material. Loggia has several variants of Venetian plasters, both the 'original' thousand-year recipe — based on marble chips or with added bee wax, and modern synthetic materials.

This material is often skillfully used to imitate marble when it's not possible to clad walls with it, and is also used in humid zones like bathrooms or pools.

Cost: from 350 rubles per square meter.

Examples of effects: Stucco Antico Dore, Marmorino, Infinity

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Flocs

Floc is a coating made of acrylic particles resembling snowflakes in shape (from the English word 'flakes'). The classic coating consists of a base that can be dyed in any shade and the 'flakes' themselves, which provide a decorative effect.

This type has somewhat lost its relevance but Loggia has the Diamond material, where flocs consist of metallic particles. Depending on application, one can achieve a metal effect. A more expensive and interesting effect occurs when applied to textured plaster.

Cost: from 550 rubles per square meter.

Examples of effects: Luminor Oro, Effetto Estasia Oro, Fashion, Diamond

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Photocatalytic Plasters

Coatings from the Umana line were developed by Loggia in collaboration with the prestigious Roman university La Sapienza. In addition to decorative effect, these innovative coatings work like a salt sauna throughout the year and purify indoor air from microbes, allergens, and tobacco smell. After a year or more, the decorative effect remains unchanged but the purifying properties disappear.

The Umana line includes almost all types of decorative plasters: sands, silk imitation, flocs, and even metal coatings in pastel color palette. The main advantage is the price. This is a very budget-friendly coating, ideal for children's rooms: drawing on it even with a black marker is possible — the marker leaves only a contour after some time.

Cost: from 318 rubles per square meter.

Umana Fascino, Umana Glitter, Umana Seta, Umana Sabbia

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Microlime

Perhaps the most popular option for decorative coating, which looks perfect in modern and loft-style interiors.

It is important to distinguish authentic microlime from textured plasters that look like concrete. Microlime is suitable for walls and floors, including underfloor heating, and can also be used in zones where water hits directly — such as in showers. Additionally, Loggia microlime can be dyed in any of 90 colors.

Cost: from 2090 rubles per square meter.

Color samples: Microloggia, Microloggia, Microloggia

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5 Tips on Choosing and Buying Decorative Coatings

When purchasing, pay attention to where the coating is manufactured. The effect depends on the quality of the material. This is especially important for natural textured coatings.

Pay attention to color consistency. If it's high, you can easily buy additional material a year later and it will perfectly match the color.

All coatings have different durability. Therefore, start by choosing based on which zone you're using it for.

For dark rooms, choose light textures with light-reflecting particles.

For bedroom decoration, soft and pleasant-to-the-touch materials are ideal. Visually, they can be quite textured and accentuated.

On the cover: Deus Of House design project