Instead of Paint and Wallpaper: 8 New Wall Coverings

Of course, you can stick to traditional choices for wall finishing like wallpaper or paint. However, wallpaper is not the most eco-friendly option, and regular paint is not always an original solution. In addition, there are now many interesting and, what's important, practical options. What kinds — we found out from Loggia expert.

Dmitry Dukhnovsky - Expert at Loggia Decor

Textured Coverings

The most popular type of decorative plaster today, allowing you to create various effects: marble, cement, metal. You can also use them to decorate vintage interiors — for example, there are coverings that imitate aged surfaces like rust or marble with wear.

Textured coverings suit any interior style, even minimalist Scandinavian. For example, the Volare material is fine-dispersed lime that looks like smooth paint from a distance, but has its own texture and soft surface with a soft-touch effect. Very durable and perfectly fits any interior.

Price: from 615 rubles per square meter.

Examples of effects: Infinito, Mascara Bronzo, Kymera, Infinito+Dorotea

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Fabric Simulation

Coatings that simulate denim fabric, velvet or silk, containing fibrous material in their composition. In fact, it's natural silk: it is flexible and can even retain micro-cracks during house settling, so it's perfect for new constructions.

Interesting texture of large-dispersed silk with fibrous material Montenapoleone — it's quite matte but depending on lighting and application can give any pattern.

And very recently, an innovative coating appeared — floor silk with a soft-touch effect, which is also compatible with underfloor heating.

Price: from 602 rubles per square meter.

Examples of effects: Vanesia, Luce Di Stelle, Effetto Platinum Argento, Effetto Jeans, Moquette, Seta D'Autore, Oro Puro Lucido, Montenapoleone

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Plasma 3D

This is an innovative polymer coating that can be applied to any surface, including furniture and floors, over old laminate or tiles. It allows creating various effects — imitating marble, wood, and even snake skin. Additionally, Plasma 3D is water-based polymer, so it can be used together with underfloor heating.

Recently, Loggia improved this coating: thus, BiPlasma 3D was born — a two-component material that is applied very quickly and allows, for example, to change floors in just one day.

Price: from 1770 rubles per square meter.

Examples of effects: Cut Granite, Natural Wood, Snake Skin, Crackle

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Sands

This group of materials is called "sands" because they contain real natural quartz sand or synthetic glass fiber of different grain sizes, and their base consists of mother-of-pearl or deep matte components. The choice of these materials is also very diverse: with the effect of sand winds, sea waves, clouds with 3D illusion.

It's important that the service life of "sand" plaster is more than ten years. The texture and brightness of colors remain in their original form. This is a good solution for high-traffic zones, such as corridors.

Price: from 462 rubles per square meter.

Examples of effects: Dorotea, Sharki Gold, Oceania, Sharki Satin

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Venetian Plaster

The oldest type of plaster in the literal sense of the word. When and who first invented Venetian plaster is unknown, but in the Renaissance period Italian masters already knew how to decorate walls with marble-like paint.

It's amazing that the decorative coating that imitates marble originated from a country where there were never problems with this finishing material. Loggia has several variants of Venetian plasters: both "original" thousand-year recipes based on marble chips or with added bee wax, and synthetic modern materials.

This material is often skillfully used to imitate marble if you don't have the opportunity to clad walls with it, and is also used in wet zones — bathrooms or pools.

Price: from 350 rubles per square meter.

Examples of effects: Stucco Antico Dore, Marmorino, Infinity

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Flockings

Flocking is a coating that contains acrylic particles resembling snowflakes in shape (from the English "flakes"). The classic coating consists of a base that can be dyed in any shade and the "flakes" themselves, which provide a decorative effect.

This variant has somewhat lost its relevance, but Loggia has the Diamond material, in which flocking consists of metallic particles. Depending on application, you can achieve a metal effect. A more expensive and interesting effect occurs when applied to textured plaster.

Price: from 550 rubles per square meter.

Examples of effects: Luminor Oro, Effetto Estasia Oro, Fashion, Diamond

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Photocatalytic Plasters

Coatings from the Umana line were developed by Loggia in collaboration with the prestigious Roman university La Sapienza. In addition to decorative effects, these innovative coatings work like a salt sauna throughout the year and purify the air in the room from microbes, allergens, and cigarette odors. After a year or more, nothing happens with the decorative effect, but the purifying properties disappear.

The Umana line includes almost all types of decorative plasters: sands, silk imitation, flockings, and even metal coatings in pastel color palette. But the main advantage is price. This is a very budget-friendly coating, ideal for children's rooms: you can even draw on it with a black marker — because after some time only the outline remains.

Price: from 318 rubles per square meter.

Umana Fascino, Umana Glitter, Umana Seta, Umana Sabbia

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Microlime

Perhaps the most popular option for decorative coating, which looks perfect in modern and loft-style interiors.

It's important to distinguish authentic microlime from textured plasters "imitating concrete". Microlime is suitable for walls and floors, including underfloor heating, and can also be used in zones directly exposed to water — for example, in showers. Additionally, Loggia microlime can be dyed in any of 90 colors.

Price: from 2090 rubles per square meter.

Color samples: Microloggia, Microloggia, Microloggia

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5 Tips on How to Choose and Buy Decorative Coatings

When purchasing, pay attention to where the coating is manufactured. The effect depends on material quality. This particularly applies to natural textured coatings.

Pay attention to color consistency. If it's high, you can easily buy more material after a year and it will perfectly match in color.

All coatings have different durability. Therefore, first of all, choose based on the area you're using it for.

For dark rooms, choose light textures with light-reflecting particles.

For bedroom decor, soft and pleasant-to-the-touch materials are ideal. Visually they can be quite textured and accentuated.

Cover photo: Deus Of House design project