IKEA Launches a Sweepstakes for a Trip to Sweden. Why and How to Participate?

To try your luck in winning a trip to the Swedish city of Elmhult, you need to have an IKEA FAMILY card and make a purchase on it at IKEA Khodynka Field on the opening day, June 27th.

You can apply for the card on the website, then print it out and exchange it for a plastic card at the store.

Have you ever been to Sweden? This is the first reason to participate. Here are five more:

Few people know that the store opening is today

Customers of IKEA, by habit, go to Khimki and Teply Stan, so we still have a bit of time to wander between the shelves in silence and solitude.

A weekday is not the most popular time to visit IKEA, which means only a limited number of visitors will participate in the trip sweepstakes — so there is indeed a real chance to win this lottery.

Finally, the right moment to get an IKEA Family card

This is a useful item that lets you receive small discounts from time to time. But most often, when we're in IKEA, our hands are full of shopping and we don't have time for the card. So you just need to take control of yourself and get it now — it will come in handy. And if you win a trip to Sweden as a result — that would be a pleasant bonus.

Elmhult — a new destination on the map of Scandinavian design

Brands from Stockholm, interiors from Gothenburg, and decor from Copenhagen no longer surprise anyone. Elmhult also has local stores and design stars whose items will find a place in your home.

There is a classy IKEA Hotel

It's called IKEA Hotell. Admit it — you'd like to spend at least one day in a place where all furniture, decor, and even tableware is from IKEA. Here you can fully experience what it's like to live if everything is from IKEA.

... and the IKEA Museum

Elmhult is the birthplace of IKEA. Here, the grandmother of the brand's founder Ingvar Kamprad settled when he emigrated from Germany. It was also here that Ingvar made his first successful deal: reselling a box of matches bought from his aunt. And he got hooked. But the IKEA Museum is worth visiting not just for these stories, but for inspiration from the design of the 60s, 70s, and 80s.

Photo: Pablo Zamora