IKEA Unveils New Collection for Millennials

This month, a new IKEA collection launched in the U.S., developed in collaboration with Virgil Abloh, an American clothing designer, creative director of Louis Vuitton, and founder of the Off-White brand.

The 15-piece collection was designed with the interests of today's youth in mind. Primarily millennials who challenge traditions, appreciate comfort and aesthetics, and strive to keep home decor expenses low.

What's interesting?

Virgil approached the design of familiar items with a touch of irony. For example, a light-colored low-pile rug is made to look like an IKEA receipt — complete with price and barcode. A stylish and un boring find for modern interiors.

For those who don't want to constantly worry about time, there are faceless clocks with the inscription «Temporary» (meaning «temporary»). An interesting fact: Virgil adds quotation marks to all inscriptions to express his ironic tone.

This is more than just a check-shaped rug — it's an art object. It can be placed on the floor or hung on the wall.

Besides wooden furniture and textiles, the collection includes more unexpected items: a tool set, shopper bags, and even a chair with one shorter leg. There's also a reproduction of Leonardo da Vinci's «Mona Lisa» with lighting — so you can set up a mini-gallery right at home.

The collection is limited: on November 1st, the items were released in limited quantities in several stores, but you could only buy one item from the collection.

Currently, some items are still available in U.S. online stores, but they will soon be available in Russia as well. It is not yet known which specific items will be sold, but we plan to follow the news and share all details with you.

This is design of our time and a fresh interpretation of familiar interior items.