IKEA Launches a Contest for a Trip to Sweden. Why and How to Participate?

To try your luck winning a trip to the Swedish city of Elmhult, you need to have an IKEA FAMILY card and make a purchase on it at IKEA Khodynka Field on the opening day, June 27th.

You can apply for the card on the website, then print it out and exchange it for a plastic card at the store.

Have you ever been to Sweden? This is the first reason to participate. Here are five more:

Few people know that the store opening is today

Visitors to IKEA, by habit, go to Khimki and Teply Stan, so we have a bit of time now to wander between the shelves in silence and solitude.

Working days are not the most popular time to visit IKEA, so only a limited number of visitors will participate in the trip giveaway — thus, your chance to win this lottery is real.

Finally, you can get around to applying for the IKEA Family card

This is a useful item, with which you can often get small discounts. But most of the time, when we're at IKEA, our hands are full with shopping, so we don't have time for the card. Therefore, you just need to take control of yourself and apply now — it will come in handy. And if you win a trip to Sweden as a result, that's an added bonus.

Elmhult — a new destination on the map of Scandinavian design

Brands from Stockholm, interiors from Gothenburg, and decor from Copenhagen no longer surprise anyone. Elmhult also has local stores and design stars whose items will find a place in your home.

There is also an IKEA Hotel

It's called IKEA Hotel. Admit it — you've always wanted to spend at least one day in a place where all furniture, decor, and even tableware is from IKEA. Here you can fully experience what it's like to live with everything from IKEA.

... and the IKEA Museum

Elmhult is the birthplace of IKEA. Here, the grandmother of the brand's founder Ingvar Kamprad emigrated from Germany. It was also here that Ingvar made his first successful deal: reselling a box of matches bought from his aunt. And he fell into the habit. But visiting the IKEA Museum is worth it not only for these stories, but also for inspiration from the design of the 60s, 70s, and 80s.

Photo: Pablo Zamora