Maçkolik YouTube Studio by BAB Architects: Compact Sports Media Space with Big Impact

New Perspective on Sports Broadcasting

Maçkolik, one of the most well-known sports news and live platforms in Turkey, has entered the YouTube era with a specially designed studio crafted by BAB Architects. Under the guidance of architect Irem Aribash and interior designer Hüseyin Beş, the firm combined its expertise in architecture, interior design and television production to create a modern sports media environment that reflects the company's corporate identity and adapts to various program formats.

Small Space, Big Vision

Located on the ground floor of Maçkolik's headquarters, the studio occupies only 4.50 x 3.30 meters. Rather than seeing the compact dimensions as a limitation, BAB Architects embraced it as a design challenge — finding creative solutions to increase depth and flexibility.

• Floor and ceiling: Black epoxy flooring strengthens the space, while a custom circular lighting fixture on the ceiling expands perception and emphasizes the professional character of the studio.

• Visible equipment: Unlike traditional studios where lighting and cameras are hidden, here they are intentionally exposed, enhancing a sense of authenticity and technical complexity.

The result is a small but dynamic studio that maximizes visual impact for digital audiences.

Branding Through Design

The design underscores Maçkolik's strong corporate identity, while maintaining flexibility for different broadcast formats.

• Brick walls convey strength and durability, symbolizing the platform's established position in sports broadcasting.

• RGB LED lighting illuminates the walls with Maçkolik's corporate colors, adjustable for different programs and moods.

• Furniture palette: Warm seating for informal conversations contrasts with bar stools and tables, creating a more energetic, debate-oriented atmosphere.

This balanced combination ensures that the studio reflects the brand's heritage and the vibrant culture of modern sports events.

Flexibility for Content Creation

The Maçkolik YouTube Studio was designed to support five different filming configurations, ensuring adaptability for various content formats:

• Round table for 1+1 formats

• Modular L-shaped table, suitable for both 1+1 and 1+2 formats

• Moveable decorations and surfaces with changeable color palettes, enhancing visual diversity across programs

This adaptability allows the studio to produce multiple shows with different visual styles — all within one compact space.

Modern Identity for Digital Audiences

More than just a recording space, the studio is an architectural reflection of Maçkolik's evolution — from a mobile app to a multimedia platform. BAB Architects successfully integrated spatial design, technology and corporate branding to create a compact yet powerful television space.

For sports lovers in Turkey, Maçkolik YouTube Studio ensures that the excitement of sports spreads into the digital relay, solidifying the platform's position as a leader in modern sports media.

Photos © Egemen KarakayaPhotos © Egemen KarakayaPhotos © Egemen KarakayaPhotos © Egemen KarakayaPhotos © Egemen KarakayaPhotos © Egemen Karakaya