IKEA Launches a Sweepstake for a Trip to Sweden. Why and How to Participate?

To try your luck in winning a trip to the Swedish city of Elmhult, you need to have an IKEA FAMILY card and make a purchase on it at IKEA Khodynka Field on the opening day, June 27th.

You can get the card on the website, then print it out and exchange it for a plastic card at the store.

Have you ever been to Sweden? This is the first reason to participate. Here are five more:

Only a few people know that the store opens today

Customers of IKEA, by habit, go to Khimki and Teply Stan, so we still have some time to wander between the shelves in silence and solitude.

Workday is not the most popular time to visit IKEA, which means only a limited number of visitors will participate in the trip sweepstake — so there is a real chance to win this lottery.

Finally, you can get around to applying for the IKEA Family card

This is a useful item, which you can use to receive small discounts from time to time. But most often, when we're in IKEA, our hands are full with shopping and we don't have time for the card. So you just need to take control of yourself and apply for it now — it will come in handy. And if you win a trip to Sweden as a result, that will be a pleasant bonus.

Elmhult — a new destination on the map of Scandinavian design

Brands from Stockholm, interiors from Gothenburg, and decor from Copenhagen no longer surprise anyone. Elmhult also has local stores and design stars whose items can find a place in your home.

There is also an IKEA Hotel

It is called IKEA Hotell. Admit it, you'd like to spend at least one day in a place where all the furniture, decor, and even tableware is from IKEA. Here you can fully experience what it's like to live if everything is from IKEA.

... and an IKEA Museum

Elmhult is the birthplace of IKEA. Here, the grandmother of the brand’s founder Ingvar Kamprad lived when she emigrated from Germany to Sweden. Here, Ingvar made his first successful deal: he resold a box of matches bought from his aunt. And he became addicted to it. But even if you're not interested in the stories, you should visit the IKEA Museum for inspiration from the design of the 60s, 70s, and 80s.

Photo: Pablo Zamora