Golde Ceramic Tiles Headquarters by Topway Space Design: A Dancer with Elegant Steps

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Impressive modern interior of a contemporary building featuring black-and-white design elements, colorful abstract sculptures, and large advertising posters reflecting innovative architectural artistic solutions.

Topway Space Design reimagined the architecture of the exhibition hall and brand with a new Golde Ceramic Tiles headquarters in Foshan, China, completed in 2023. Inspired by the elegant metamorphosis of a butterfly, the 5000 sq.m. space unfolds as a brand artistic statement and a poetic environment, combining fashion, minimalism, and nature.

A Brand Rooted in Fashion and Art

The history of Golde is connected with fashion and creativity—its story began in the 1920s in France, where the vision of Golde founder Schwab intertwines with designer Coco Chanel. Today, this tradition continues in ceramics, combining natural textures with a fashionable sense to create products that convey subtle luxury through refined simplicity.

From Caterpillar to Butterfly

The design concept originates from the metaphor of transformation. Just as a butterfly emerges from a chrysalis, the headquarters embodies rebirth, elegance, and movement.

Black-and-white and gray palettes highlight the Italian minimalist style.
Concrete-textured walls, white marble staircases, and glass with a run create an elegant yet luxurious style.
The bronze butterfly sculpture and the deep blue reception desk symbolize fashion, strength, and sophistication.

The morning sunlight piercing through mesh windows transforms the lobby into a dynamically shifting interplay of light and shadow, adding mystery and reverence to the space.

Poetic Interaction of Light and Form

Topway employs geometric overlays, intersecting blocks, and double voids to create rhythm and depth. The brand's wall layers not only indicate order and strength but also serve as a reminder for visitors, reinforcing Golde's identity.

The interplay of light and shadow on white glass walls resembles abstract paintings, while the subtle textures gradually reveal themselves, creating a dialogue between simplicity and elegance.

The White Forest: A Mystical Journey

Visitors enter a forest-like reality beyond the lobby, where steel columns of varying thicknesses mimic trees. Fog machines produce a fairy-tale mist, enhancing the surreal atmosphere of the “white forest”.

The U-shaped path adds a sense of ritual and revelation.
The installation blurs the boundaries between reality and imagination.
Visitors experience a butterfly-style journey, where art, nature, and spirit merge.

This immersive forest highlights Golde's philosophy: design should be both sensual and soulful, inviting peaceful inner reflection amidst beauty.

Eco-Cleanliness and Innovative Products

The headquarters is not only an aesthetic statement but also a demonstration of product benefits:

Formaldehyde decomposition and antibacterial properties.
Reduced indoor pollution thanks to innovative ceramic technology.
Infrared rays and negative ions, visualized through a transformative LED wall, showcase the science behind Golde's eco-conscious products.

Minimalist cultural symbols emphasize these values, presenting technology and ecology as part of a elevated lifestyle.

The Golde Ceramic Tiles headquarters by Topway Space Design shows how a brand space can become an immersive narrative environment. Using fashion, art, and nature, the project transcends a typical showroom, becoming a stage for interaction between products, architecture, and visitors.

With its poetic choreography of light, shadows, and materials, the project elevates ceramics above mere building materials, turning them into icons of luxury, ecology, and imagination.